Most of the world is currently in "holiday mode."
They are waiting for a ball to drop in Times Square to magically activate their ambition.
But in Real Estate, the math is unforgiving.
The work you do today shows up in your bank account in 90 days.
If you start working on January 1st... you don't get paid until April.
You just volunteered for a Q1 revenue drought.
The "Void" between Christmas and New Year is not for resting.
It is for stealing market share while your competition is asleep.
While they are writing "resolutions" on a napkin, you should be building Infrastructure.
Fixing the broken links.
Polishing the digital handshake.
Setting the trap for the traffic that arrives next week.
Don't wait for the calendar to give you permission to start.
The gun already went off.
Run.
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