I know agents who spend 2,000 on a custom suit to impress one client at a listing presentation. They spend 800 a month on a car lease to signal success at one showing.
But those same agents refuse to spend money on their Digital Space.
They use free tools. They use generic templates.
Think about the math:
Your suit meets maybe 5 people a week.
Your website meets 500 people a week — while you sleep, while you drive, while you are with your family.
You are dressing for the singular moment, but neglecting the scalable asset.
Stop dressing the Agent.
Start dressing the Business.
Your digital appearance should cost more than your physical one. It works harder.
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