The "3-Click Rule" is Dead. It’s The "1-Click Rule" Now.

We live in an on-demand economy. Uber. Amazon. Netflix.

High-net-worth clients have been trained to expect instant gratification.

They have zero tolerance for friction.

If they have to click three times to find your phone number... they are gone.

If they have to pinch-and-zoom on a PDF to read your bio... they are gone.

If they have to hunt through a cluttered menu... they are gone.

Luxury is about Ease.

It is about anticipation.

Your digital space should feel like a concierge opening a heavy door for you — effortless, silent, and welcoming.

Audit your flow today.

Are you making them work to hire you? Or are you rolling out the red carpet?

Remove the maze.

Clear the path.