202627 Jan
Don't Hand Them a Brochure. Open the Door.
When you sell a luxury property, you don't just show the floor plan. You do a showing. You walk them through. You let them feel the space.
Your digital profile should offer the same experience.
A static image says: "This is who I am."
A motion background says: "Come into my world."
It bypasses logic and hits emotion instantly.
In the high-ticket game, the one who controls the mood controls the deal.
Create an atmosphere, not just a page.
Hesitation Is Expensive: Remove The Lag.
The Concierge: Software Should Be Silent.
No App Store: No Download Required.
Thumb Zone: Desktop Is Dead.
Count The Clicks: The Math Of Lost Revenue.
Speed: Waiting Is For Amateurs.
The Signal #8: Why the 1-Click Standard is the Only Standard.
Selling Atmosphere: The Ultimate Product
The Mirror Test for Real Estate Agents
