202629 Jan
You Don't Need To Be a Filmmaker To Have a Cinematic Site.
Most agents are intimidated by video websites because they think they need to shoot a documentary.
You don't.
You just need the Capability.
A Sovereign Hub is a theater.
Sometimes you show a poster (Static Photo).
Sometimes you show a movie (Video Loop).
The point is having the infrastructure that can handle both.
Don't limit your future brand by the limitations of your current tech.
Build the stage first.
Hesitation Is Expensive: Remove The Lag.
The Concierge: Software Should Be Silent.
No App Store: No Download Required.
Thumb Zone: Desktop Is Dead.
Count The Clicks: The Math Of Lost Revenue.
Speed: Waiting Is For Amateurs.
The Signal #8: Why the 1-Click Standard is the Only Standard.
Selling Atmosphere: The Ultimate Product
The Mirror Test for Real Estate Agents
