202630 Jan
The Eye is Hardwired To Track Movement.
It’s an evolutionary instinct.
When something moves on a static screen, we look. We can't help it.
If your competitors have static profiles, and you have a subtle, elegant motion background — you win the attention war by default.
You have 3 seconds to prove you are different.
Don't waste them on a wall of text.
Use motion as a hook. Use text to close.
Capture the eye.
Then capture the lead.
Hesitation Is Expensive: Remove The Lag.
The Concierge: Software Should Be Silent.
No App Store: No Download Required.
Thumb Zone: Desktop Is Dead.
Count The Clicks: The Math Of Lost Revenue.
Speed: Waiting Is For Amateurs.
The Signal #8: Why the 1-Click Standard is the Only Standard.
Selling Atmosphere: The Ultimate Product
The Mirror Test for Real Estate Agents
