202604 Feb
Sleeves Down: The Cost of Negligence in Real Estate
It’s not about pixels. It’s about care.
When I see an agent with a broken website or a blurry headshot, I don't think “bad tech.”
I think “Sleeves Down.”
It signals a lack of maintenance. A lack of attention to detail.
It is the digital equivalent of showing up to a closing with a stain on your shirt.
In Luxury, “good enough” is an insult.
Your clients are paying for perfection. They are paying for someone who obsesses over the details so they don't have to.
If you are negligent with your own face, how will you treat their $5M asset?
Care is the currency.
#attentiontodetail #luxuryagent #reputation #trust #rainmakers
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No App Store: No Download Required.
Thumb Zone: Desktop Is Dead.
Count The Clicks: The Math Of Lost Revenue.
Speed: Waiting Is For Amateurs.
The Signal #8: Why the 1-Click Standard is the Only Standard.
Selling Atmosphere: The Ultimate Product
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