We tend to think about business in safe, comfortable metrics.
Cost per lead.
Open rates.
Click-throughs.
When a link breaks, we shrug.
A 404 error on the personal website?
– I'll fix it next week.
A calendar link that doesn't load?
– Just a tech glitch.
I know high-level professionals who have had broken websites or dysfunctional booking systems for months — sometimes years.
And they do absolutely nothing about it.
Because to them, it’s just a broken link.
A minor annoyance.
But if you calculated the real price of that error, you would be terrified.
The internet provides anonymity.
We never know who is on the other side of that screen.
When someone clicks on your bio and hits a dead end, or tries to book a call and fails, they don't email you to complain.
They don't call you to let you know.
They just leave.
Silently.
Immediately.
Forever.
You never know if that was a student looking for a cheap rental...
or the owner of a massive estate looking for a listing agent.
That broken link is a filter.
But it doesn’t filter out spam.
It filters out money.
The visitor saw the broken page, assumed you lack attention to detail, closed the tab, and went to your competitor whose links actually work.
And this happens non-stop.
You are out at a nice dinner — and your links are failing.
You are sleeping — and your calendar is broken.
It is Christmas morning — and your profile is dead.
At that exact moment, someone else's system – is working perfectly.
And they are getting the deal.
The price of that error isn’t the cost of a lost lead.
It isn’t even just the damage to your reputation.
The price is opportunity cost — in its purest, ugliest form.
It is a missed fortune of an unknown magnitude.
It could be a $50,000 commission that evaporated... in one second because you didn't check your links.
So, I have to ask:
How does it happen that you aren't willing to pay peanuts for basic digital hygiene...
But you are perfectly willing to pay the astronomical, invisible price of a leaking pipeline?
