202621 Jan
SEARCH INTENT. Nobody scrolls to buy a $10M home.
There are two types of traffic:
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Discovery (Instagram): "Oh, nice kitchen."
Low intent. Bored scrolling.
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Search (Google): "Best luxury agent in Miami."
High intent. Ready to hire.
You are spending 100% of your time chasing Type 1.
But Type 2 is where the commission checks are signed.
When a high-net-worth client has a problem, they don't scroll. They search.
If you aren't on Google, you aren't the solution.
Own the search results.
Hesitation Is Expensive: Remove The Lag.
The Concierge: Software Should Be Silent.
No App Store: No Download Required.
Thumb Zone: Desktop Is Dead.
Count The Clicks: The Math Of Lost Revenue.
Speed: Waiting Is For Amateurs.
The Signal #8: Why the 1-Click Standard is the Only Standard.
Selling Atmosphere: The Ultimate Product
The Mirror Test for Real Estate Agents
