I was asked recently:
"What determines whether a business achieves sustainable growth?"
Most people look for "hacks," "trends," or "timing."
My answer was one word: Endurance.
James Dyson built 5,127 prototypes before he dominated the market.
5,126 failures.
1 icon.
Here is the brutal truth about the digital space:
Most professionals fold after the second iteration.
They launch a website. It doesn't bring a million dollars in week one. They abandon it.
They try a new branding strategy. It feels uncomfortable. They quit.
There are rarely "bad ideas."
There are only under-developed products.
The gap between a concept and a market-dominating asset is simply time and refusal to quit.
Most people run out of enthusiasm long before they run out of opportunity.
Don't judge your outcome by your first attempt.
Judge it by your willingness to make the 5,128th.
Sustainable growth belongs to those who stay in the game.
